Maria Alexandra Kouninska
creative | art director
a reintroduction to what riders have known for 117 years: a motorcycle is the full-throttle antidote for the modern condtion. thus, making harley davidson one of the orginal wellness brands.
we created a new brand identity that channels all the elements of a ride on a harley: viseral motion, intimate reflection, snippets of the world, and the calm that comes with seeing things in a blur.
then, we captured portraits of real riders in a way to portray the heightened state of mind.
made with droga+
elena di roreto |
magdalena wosinska |
jack davison |