An introduction to what riders have known for 117 years: a motorcycle is the full-throttle antidote for the modern condtion. The hog is one of the original wellness tools.
Our anthem, directed by Elena Di Roreto, is a poetic ode to riding. With photographers Jack Davison, Magda Wosinska and Alex de Mora, we challenged the stereotypes of riders from adrenaline junkies into clarity-seeking, spiritual beings. Together, the two pieces paint a revolutionary and modern portrait of motorcycles and their culture.
D&AD Wooden Pencil 2020
alongside film, we created a new brand identity that channels all the elements of a ride on a harley: viseral motion, intimate reflection, snippets of the world, and the calm that comes with seeing things in a blur.
made with lovely people at droga5
jennifer yoon, casey rand, tom mcqueen,
george mcqueen, marybeth ledsema, dan litzow,
gemma slack, kelly appleton, bianca escobar
our production partners
elena di roreto | director
robert lopuski | editor
damien van der cruyssen | color
magdalena wosinska | photo
jack davison | photo
alex de mora | photo