MARIA KOUNINSKA

Creative Director 




GENERAL MOTORS:
An Automotive Force
for the New Age


photography library

General Motors has led automotive innovation since 1908, from launching the first concept cars to pioneering the EV1, the first mass-produced electric vehicle. Yet, despite its role in shaping American car culture, GM’s image has drifted away from its roots in technology and human ingenuity. With the visionary eye of Mattia Balsamini and his team, we captured the inner workings of GM—its people, its process, and its purpose—to re-establish the brand as the elevated automotive force it continues to be.



























































































made with droga5

george mcqueen
dagmar wong

mattia balsamini, photographer
teo zanin, photo assist