The national launch of the 2025 Change the Equation platform establishes a distinct direction for Essentia—rejecting the polished minimalism and passive wellness codes that define traditional premium water brands in favor of a provocative mindset that embraces risk as the catalyst for achievement.

Our campaign channels the audacity and cultural energy at the heart of the brand through a suite of films inspired by the way risk and achievement are captured, consumed, and celebrated today. With a bold, graphic visual language, we spotlight the split-second decisive moments unlocked by proper hydration.

Using visceral graphics and emotive imagery, the product films turn Essentia’s proprietary process into a sensory-driven story of supercharged hydration.

We flipped the script on traditional performance photography, taking the familiar imagery of athletes pushing their limits and injecting it with attitude, irreverence, and a visual wink that cuts through an oversaturated category.

By blending raw athleticism with unexpected visual details and fashion-forward styling, we created a campaign language that elevates Essentia beyond the conventions of the standard performance water brand across social, digital and OOH.

ryan takashi chun, director
karol jurga, dp

paul o’reilly, editor cartel

anchor mak, editor, cartel  
terry simpson, color  
blacksmith, vfx
q department, sound
please call me champ studio, animation

track: death in vegas “hands around my throat”

ryan takashi chun, photographer
studio rm, retouching