The evolution of one of the most iconic campaigns means the need to redefine what it means to be "interesting" -  that, like all great late night bar stories, involves a little bit  of bullshit...or as we like to call it "interesante"



our favorite lines that scared the legal department | “please stop lying, love legal”

“the only beer used to baptize every mexican piñata.”

“the refreshingly complex taste that fills every waterbed on Peachtree street”

“The taste that solved the Cuban Missile Crisis.”

“The beer that inspired happy hour, the one hour a day Bulgarians can legally express joy.”


Press adweek | adage | fastco | drum

made with droga5    

scott bell | ryan raabkatie willis  

ryan snyder | jenny yoon

Tom Kuntz | Director + Bradford Young | DOP