Maria A Kouninska |  Creative Director

a woman’s foot

luluemon blissfeel 

for as long as women have run, they’ve done so in shoes designed for the anatomy of men’s feet. but there’s far more nuance than simply sizing down. so, to launch the blissfeel shoe  (lululemon’s first step into footwear) we partnered with acadamy award nominated director, sophia nahili allison and dp, michael “cambio” fernandez to create a poetic ode the intracacies of a woman’s foot backed by the care and devotion put into making the first running shoe made for women, first. 

To articulate lululemon’s thoughtfulness for the female runner in motion we created a visually artful and poetic love letter to a woman’s foot.  This direction is crafted to portray the raw feeling of running in shoes that finally fit like they’re supposed to.

Alongside a talented group of artists, we set out to create a diverse world of a woman’s body, designed typography that felt alive and created a nuanced sound design that mimics the imperfect cadence and rhythm of running.

While the anthem speaks to the collective woman’s experience, we created bespoke films for each of our ambassadors. We intereviewed every woman to understand her relationship with running and her feet. Their words inspired the writing and visual elements of their vignettes, making each one deeply personal and, most importantly, true. 

“If going pro had meant training alone at age 22, I don’t think I ever would have made it.” 

- Colleen

“I’m living my purpose and using everyday as an opportunity to try and create change and help future Kadeenas to have a better chance.”

- Kadeena

“My desire is to see China’s children thriving through access to sports.”


made with lovely people at droga5

jennifer yoonbastien grisolet
marybeth ledesma, maja fernqvist
tim gordon, mike hasinoffmateo suarez

our production partners

sophia nahli allison | director
cambio / steve steng | dp
andrew morrow | editor
jerry chia | editor
alex bickel
| color     
mike howell | color

purple martin | vfx
ballad | sound design
tanya griffiths | illustrator
lisa sorgini | photographer

magda wosinska | photographer



An introduction to what riders have known for 117 years: a motorcycle is the full-throttle antidote for the modern condtion. The hog is one of the original wellness tools.

Our anthem, directed by Elena Di Roreto, is a poetic ode to riding. With photographers Jack Davison, Magda Wosinska and Alex de Mora, we challenged the stereotypes of riders from adrenaline junkies into clarity-seeking, spiritual beings. Together, the two pieces paint a revolutionary and modern portrait of motorcycles and their culture.

D&AD Wooden Pencil 2020

alongside film, we created a new brand identity that channels all the elements of a ride on a harley: viseral motion, intimate reflection, snippets of the world, and the calm that comes with seeing things in a blur.








made with lovely people at droga5

jennifer yoon, casey rand, tom mcqueen,
george mcqueen, marybeth ledsema, dan litzow,
gemma slack, kelly appleton, bianca escobar

our production partners 

elena di roreto | director
robert lopuski | editor
damien van der cruyssen | color 

magdalena wosinska | photo
jack davison | photo
alex de mora | photo



To prove that Atlassian’s collaboration software facilitates teams to do pretty much anything, we set out to solve three ubiquitous and charming problems by bringing people from all walks of life together to do the impossible. 

Our three innovative projects are a labor of love and a pure manifestation of what humanity can achieve when we work together, after all things are only impossible if you go at it alone. 

it’s impossible to hold onto your dreams forever. 

So, we brought dream scientist, AI engineers and devlopers togehter to create a tool that turns dreams into everlasting works of art.  

Dreams are a portal into our freest selves. In our dreaming state we experience possible scenarios, work out anxieties and test our physical and emotional abilities to cope with the unknown. Yet 90% of dreams are forgotten five minutes after waking. 

The Dreamkeeper is a tool that gives us an understanding of ourselves by visualizing our dreams and sharing them with others.

We partnered with dream scientists; Adam Harr and Dr. Deirdre Barrett to train an AI model through their learned experience in the field. 

The model was then connected to an ethereal and crafted online experience based in a text prompt-animation output that also gave users insights into how our dreams work and what could help them make their dreams more vivid, and thus, more memorable.

Dream Insight

Fingers, hands, clocks and written words are hard to perceive in dreams.

Carl Jung coined the term “collective unconcious.” The idea claims that from our first breath, all mankind houses a profound collection of mental concepts and inherited meanings.

The dream gallery gives us a glimpse into eachothers the minds. Maybe you’ll also find common ground with a complete stranger thousands of miles away who also keeps dreaming of shark tea parties on Mars.

it’s impossible
to make money
grow on trees. 

So we brought The Battery Park, Stripe, and tree lovers together to create a scuptural installation turns trees into tappable donation bank for park upkeep and planting.

We know the age old saying “money doesn’t grow on trees.” If it did, parks would be loaded. Instead places like The Battery Conservancy in NYC, depend on unreliable fundraising to keep historic and much needed green spaces alive.

Regardless of where you live, showing support to local parks is much harder than it should be. Our sustainable Giving Tree turns any tree into a tappable donation bank giving anyone enjoying nature the ablility to show their appreciation in the moment.

The Giving Trees is a solar-powered cutting edge installation that went up in honor of Earth Day in 2023. It’s elegant halo design is a visual manifestation of the delicate balance between nature and humanity - and how we all must strive to find it again. It’s a beacon of sustainable human-made innovation to benefit nature.

Both rings join at its central feature: an informational and tappable plaque to which people can easily tap their phones or cards to make a pre-set donation. Once someone has donated, the installation responds with a sound and LED glow pattern to signal the donation has been received.

it’s impossible
to get a catchy
tune out of
your head. 

So, we brought together psychologists, musicologists sound engineers, and artists to develop a scientifically-engineered antidote to pesky earworms, like baby sha-

Earworms are one of the most universal phenomenon humans can experience. Artists, like Taylor Swift, Lady Gaga, Maroon 5, have cracked the code to creating music that haunts people for days. 

Most catchy songs have a lot of things in common; repetitive lyrics, a melodic arch, small pitch range and average tempo of 124 BPM. Thematically, they tend to stick to one specific genre and subject.

So, we partnered with earworm specialist, Dr. Jakubowski and Squeak E Clean musicologists to develop an genre-bending audio experience that unravels the key components of earworms and negates them to give listeners reprieve. 

With the talents of Laura Hodkin and Harry Bhalerao we created a fun, visual journey to accommany the track that further diverts listener’s attention from the earworm ailing them.

“Earworms reveal how we’re all connected
with the continuum of genius and madness.”

- Squeak E Clean 

made with lovely people at droga5

jennifer yoonchris colliton, kevin weir, sara smokrovic, nathan bennet, dakota brockman
ian graetzer, cameron priestley, grace wang


 our production partners

active theory | dreamkeeper 
addition / stabile diffusion | dreamkeeper 
dr. deirdre darrett | dreamkeeper
whatever inc | the giving trees
the battery nyc  | the giving trees
stripe payment systems  | the giving trees


dr. kelly jakubowski  | the earworm eraser
squeak e clean | the earworm eraser
laura jayne hodkin | the earworm eraser
harry bhalerao | the earworm eraser

find your in

Linkedin is a place where possibilities are unlocked for everyone. It’s not about who you know right now, but who you could meet and what they know that help us all go further.

To launch Linkedin’s first global brand platform “Find your in,” we created a charming, mini muisical serving as a metaphor for the billions of people on the platform.  In partnership with director-duo, Alaska, DP Pierre de Kerchove, choreographer Sherri Silver and the talented Lexi Lancaster, we turned a laundromat into a magical place to find the career path you’ve been looking for.

2024 Clio Silver Award | Best Use of Music

2024 D&AD Wood Pencil | Cinematography

 made with lovely people at droga
our production partners
“gurrilla” by remi wolf | music
alaska | director duo
pierre de kerchove | dp
sherri silver | choreography

paul watts | edit at cut + run
sophie burlap | colorist
kevin | vfx
jonny+will | puppeteers

you just might
surpise yourself


Everything you see on the Internet is dictated by an algorithm. You’re served the things you know and are expected to like. On Pinterest, the unexpected finds you. The more you explore, the more you discover. The more you discover, the deeper you go. And somewhere along way you just might surprise yourself. 

Our anthem film, directed by Yann Demange, portrays the metaphorical journey down the rabbit hole full of surprising things that just might become your next thing. Spoiler alert: it may have nothing to do with wedding cakes or arts and crafts.

We also created short-form films to show how a single pin can change the tragectory of your journey throught the platform, often leading to surprising results.

alongside film, we created an ooh campaign that spanned from LA to New York to London.

made with lovely people at droga5

jennifer yoon, tom mcqueen,
george mcqueen, julianna cobb,
ben brown, jackie moran,
sachin arora 

our production parnters 

yann demange | director
xialong liu | dp
biff butler | editor      

freya bardell | set design
miyako bellizzi | styling

walker | music