Maria A Kouninska |  Creative Director

street spirit

Facebook Inc.

Small businesses are the beating heart of America. At the height of the pandemic, we were close to losing over half of them in three months.

We launched “Street Spirit” that scores the signage of 50 small businesses in Austin to a Texas blues instrumental version of ‘I Will Survive’,  to inspire residence to take action. Because buying from Austin’s restaurants is fueling the vibrant soul of the city in a time of need.

made with lovely people at droga5

jennifer yoon, thom glover 
tom mcqueen, george mcqueen,
mike hasinoff, lisa delonay

our production partners

sonejuhi sinha | director
xiaolong lui | dp
mark potter | editor
joe gawler | color 

wave | sound