keep it
interesante
Dos Equis Beer
Our campaign, directed by Tom Kuntz, is the evolution of one of the most iconic pieces of advertising; “Most Interesting Man in the World.” But gone are the days where one man can claim this title without seemingly overtly dated and unabashedly pompous.
To bring a fresh perspective to a brand of over 100 years, we had to redefine what it means to be interesting. Turns out it involves an overactive imagination and endless creativeity (or perhaps you’d call it a bit of bullshit).
![](https://freight.cargo.site/t/original/i/bab2cc57b7dafadef3478aa31c4dcc17e9afc05ddf2783befb823a3a4272481a/battle.png)
![](https://freight.cargo.site/t/original/i/abb0e6bf31b0df5b4b9de5cac50f2009e85d7d97c0e5174a8b68b1d53fb91ac0/222.png)
![](https://freight.cargo.site/t/original/i/fa651f75ad4c57f2869b035316af707eb81cb198cf8ba9b98dddfd334198b377/111.png)
![](https://freight.cargo.site/t/original/i/30bdd26a9b8a053387ca76bac3e50172139819295bab773486569382b8a4a601/Copy-of-MtCerveza_30_English_EDOS0547000H-1.00_00_13_04.Still003.jpg)
![](https://freight.cargo.site/t/original/i/e10ff8c734808bb7691381693f543623015f10aa31d9ba43deec8b7fe4816361/swede.png)
![](https://freight.cargo.site/t/original/i/b4d35ce88c29630e6be57e6386d08a910a30ade79437cd944155be90a2b52fde/333.png)
to enourage all beer drinkers to keep it interesante, we led
by example with an interesante ooh campaign that
spanned from LA, Austin, Atlanta, to NYC.
![](https://freight.cargo.site/t/original/i/2a3e4ebba033cccd0229158ef1e3fd0d1d27db9deae4a850157023ad3f312694/depression.png)
![](https://freight.cargo.site/t/original/i/86c1405aeb39a1e0d2793ecda284c5dd2ef624caf59a7ba4b46580e4900c9178/unspillable.png)
![](https://freight.cargo.site/t/original/i/b042ba1807f57d715056aabb46592415ff0903ca2b977be070f21dde94f342c0/bull.png)
![](https://freight.cargo.site/t/original/i/bb490a56a92e91a8e435686d591741e99c1ab2b18886be92edcf0f57ce7a873a/XX-9597-Dos-Equis---Wide-Angle.jpg)
![](https://freight.cargo.site/t/original/i/b07595c1b4ac6de6b8e35268132b720945769acbe78780a9032b3489337ea40f/bull.png)