Dos Equis Beer
Our campaign, directed by Tom Kuntz, is the evolution of one of the most iconic pieces of advertising; “Most Interesting Man in the World.” But gone are the days where one man can claim this title without seemingly overtly dated and unabashedly pompous.
To bring a fresh perspective to a brand of over 100 years, we had to redefine what it means to be interesting. Turns out it involves an overactive imagination and endless creativeity (or perhaps you’d call it a bit of bullshit).
to enourage all beer drinkers to keep it interesante, we led
by example with an interesante ooh campaign that
spanned from LA, Austin, Atlanta, to NYC.